The organisers of the annual gaming show ICE Totally Gaming have revealed that an additional hall has been presented. The event, which is to take place at London’s ExCel centre from February 7th to February 9th, will feature one more hall that would be especially added in order to provide new exhibitor with the chance to have their own space and identity.
As revealed by the event’s organisers, a special dedicated pre-show is planned to take place as well as an in-venue marketing and promotional programme will be featured in order for the new hall to be popularised among the ICE Totally Gaming visitors.
The Managing Director of the gaming unit of Clarion Events Kate Chambers commented on the new hall launch. Ms. Chambers explained that the ICE Totally Gaming event continued to expand both in terms of occupied net floor space and exhibitors who register for participation annually, regardless of the increased number of mergers and acquisitions in the industry over the last few months.
According to the boss of Clarion’s gaming division, more than 28,000 visitors originating from 150 countries visited the event in 2016, and their number seem to be constantly growing.
The annual conference organised in London is to take place at the beginning of February 2017, once again covering literally all forms of gaming activities such as casino, online and mobile gaming operations, lottery and bingo games, sports betting, etc. A record number of visitors has been reported in the event’s latest edition, and the ones expected to visit the ICE Totally Gaming in 2017. Also, the research agency Fusion has ranked this year’s edition of the conference among the top three UK exhibitions for customer satisfaction.
Ms. Chambers also added that according to recent research, one of the reasons why ICE had been so popular was the fact that it provided gaming companies the chance to demonstrate various ideas and high-quality content to the event’s visitors. The gaming division’s managing director shared that the additional hall that is to be opened for the first time would offer both the new and returning exhibiting companies to demonstrate their gaming solutions, innovations, products and services.
- Author
Daniel Williams
